Spot Giorgio Chiellini x 2WATCH app

[The Brief] 2WATCH needed a promotional video to advertise its app and communicate its value to a wider audience. The challenge was to make the product feel immediate, entertaining and credible, using Giorgio Chiellini as the main talent to bridge the worlds of football, gaming and digital entertainment. [The Strategy] We built the spot around Chiellini as a recognizable sports icon, using his presence to give authority and memorability to the app communication. The visual language combined hand-drawn illustrations, frame-by-frame animation, branded motion graphics and VFX elements to create a more energetic and distinctive style. Instead of relying only on standard digital overlays, the spot used a crafted animated layer to give the app communication a more playful, dynamic and recognizable identity. The direction pushed the video closer to a branded entertainment piece: fast, social-friendly and visually aligned with the 2WATCH ecosystem. [The Outcome] The final spot became a promotional asset for the 2WATCH app, designed to increase awareness and make the platform feel more accessible, dynamic and recognizable. The use of hand-drawn graphics and frame-by-frame animation gave the video a stronger visual personality, helping translate the app’s digital identity into a more engaging and memorable communication format.