Spot Isibank University Master

[The Brief] isybank University Master needed a short, high-energy promotional video to drive registrations for its university gaming tournament, with a specific focus on Rocket League. The challenge was to speak directly to a young gaming audience while keeping the communication clear: university students could compete, represent their university and win scholarships through a tournament format where gaming performance and academic merit both mattered. [The Strategy] We built the video as a vertical CGI trailer inspired by the visual codes of Rocket League: speed, impact, cars, ball physics, arena logic and competitive tension. Instead of creating a static registration promo, the sequence turns the tournament into a mini cinematic event. The car moves through an urban environment, chases the ball, scores, and triggers the reveal of the University Master trophy. The rhythm is fast, social-first and game-native, designed to capture attention quickly and lead into a clear final CTA. The visual language combines CGI, motion graphics, camera movement, 3D animation and branded end-card design. The first part builds adrenaline through action; the final frames switch to a clean promotional layout with the campaign message, partner logos and registration URL. [The Outcome] The final output is a compact 20-second vertical promo designed for social distribution and mobile viewing. The video translates the tournament mechanics into a more spectacular and immediate visual experience, making the registration message feel closer to a gaming trailer than a standard institutional announcement. CGI and motion graphics helped connect the isybank University Master identity with the energy of Rocket League, creating a dynamic asset for awareness and sign-up communication.