FOOH Video Series

[The Brief] Brands and creative teams increasingly need fast, high-impact visual content designed to stop the scroll. FOOH videos are built around this need: impossible scenes placed inside real urban environments, creating the illusion of a spectacular out-of-home activation. The challenge was to create short videos that felt instantly understandable, visually surprising and believable enough to work as social-first advertising content. [The Strategy] I developed a series of FOOH concepts combining CGI, VFX, compositing, AI visual direction and motion design. Each video was built around a clear visual hook: oversized products, surreal urban interventions, impossible installations, animated objects or brand moments integrated into real-world spaces. The work required balancing spectacle and plausibility, making sure the illusion felt strong while keeping the brand or product readable. The process involved concept development, visual references, scene planning, camera logic, 3D or AI-generated elements, motion direction, compositing logic and final social-ready framing. [The Outcome] The FOOH series became a strong showcase of fast visual prototyping, creative direction and hybrid production workflows. The project demonstrates my ability to turn simple brand ideas into high-impact visual content, using CGI, VFX and AI tools to create impossible scenes that feel designed for social media, advertising pitches and campaign development.